I design and ship scalable SaaS and digital products by combining product strategy, UX systems, and technical understanding.
I’m Rida, a product designer based in Morocco focused on SaaS, B2B, and mobile products. Over the last 5+ years, I’ve helped startups and product teams turn ideas into scalable digital experiences — from early concepts to polished products. I care about building interfaces that are simple, useful, and easy to ship. I work closely with developers, think deeply about product decisions, and love creating systems that scale.
Lead end-to-end SaaS product design for web and mobile applications, including product architecture, UX flows, scalable design systems, and cross-functional collaboration in agile environments.
Designed B2B and B2C e-commerce platforms, built structured design systems, and delivered high-fidelity web and mobile interfaces optimized for usability and conversion.
Delivered 10+ SaaS, gaming, and e-commerce digital products, managing the full UX process from research and wireframing to prototyping and final UI implementation.