Product designer with 7+ years across B2B SaaS, mobile, and web

I design complex workflows, role-based products, multilingual experiences, and design systems, working closely with developers through handoff and UI QA.

About

I'm Rida, a product designer and builder based in Morocco. I have 7+ years of experience designing SaaS, B2C mobile products, websites, and e-commerce experiences.

I work on the parts that make products hard to design: complex workflows, role-based permissions, design systems, and multilingual interfaces. I turn those requirements into clear flows and practical interfaces.

I work closely with developers, review the implementation, and care about the details that make a product feel coherent. I also build personal products, which keeps me close to the decisions and trade-offs behind the interface

Product

Product strategy
UX flows
User research

Design

UI design
Design systems
Prototyping

Technical

Developer collaboration
Frontend review
AI-assisted product building

My journey

Product Designer & Builder | Independent
Jul 2026 to present
Design and build personal products, run UX audits, and advise on product direction and design-to-development work. Recent work includes Manor, Madrasa, and two confidential audits for a mobile app and a SaaS product.
Product Designer | Kiamtech
Jan 2024 to Jun 2026
Designed client SaaS, web, and mobile products including GérerMonPermis, FlemApp, ManagerApp, and Kiamtech's agency website. Took on product-management responsibilities and managed three developers through backlog planning, Jira tickets, task assignment, and sprint reviews.
Freelance Product Designer | Independent
Aug 2023 to Dec 2023
Worked independently between full-time roles on mobile and web products, responsive interfaces, prototypes, and developer handoff.
Head UI/UX Designer | Zum Web
Mar 2021 to Aug 2023
Designed B2B and B2C e-commerce and marketing websites, including WomanCare Cup and Keramikreibe. Managed three direct reports, reviewed their work, presented designs to the CEO and clients, and coordinated priorities with designers and developers.
Freelance UI/UX Designer | Independent
Jan 2019 to Mar 2021
Delivered paid UI/UX and product design for about eight clients across the UK, Morocco, South Africa, the United States, and France. Worked on mobile and web interfaces, responsive layouts, prototypes, and developer handoff.
Have a product idea or a flow that needs work? Let's make it easier to use and ready to build.
Hire me